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Health Rosetta

The Health Rosetta is a blueprint for high-performance health benefits. It is a practical approach built on what successful purchasers do. This is an evolving ecosystem of brokers, advisors, consultants, doctors, attorneys, and a vast network of professionals that are committed to scaling healthcare solutions that have already been validated all over the country. Butler Benefits is proud to be a part of the Health Rosetta, and we’re happy to share Dave Chase’s book, The CEO’s Guide to Restoring the American Dream, with all of you. This book not only addresses the largest problems in healthcare that we face, but it also provides solutions and strategies that can be implemented to fix our country’s healthcare crisis.

This book represents a paradigm shift in the healthcare industry that is much needed. The unique thing about the CEO’s Guide is the specific solutions the book discusses. It is a must read for any serious benefits broker/consultant as well as anyone working in the healthcare industry. “


– Josh Butler, President, Butler Benefits & Consulting

The middle class is being crushed by skyrocketing healthcare costs, but there are common sense solutions to fix it. Dave Chase gives us a non-political road map to solving one of America’s biggest problems.

YouTube player
Dave Chase’s Ted Talk

You can learn more about the Health Rosetta, and how you can become involved by going to:

Health Rosetta Plan Sponsor Bill of Rights


Health Rosetta’s mission is to help plan sponsors of all types improve the quality of benefits
programs while sustainably reducing their costs by 20% or more. The Bill of Rights
represents the core principles that drive our approach to achieve this mission.

1. Service Agreement Fiduciary Duty Protection
You have the right to ensure that your obligations as your plan’s sponsor, administrator and fiduciary are protected and enhanced in your service agreement and all other plan documents.

2. Transparent Relationships & Conflict Disclosure
You have the right to expect transparency, including disclosure of conflicts, in financial and other dealings between you and your chosen advisors, carriers, and vendors.

3. Independence
You have the right to ensure financial and other dealings do not compromise your fiduciary responsibility and the independence of the advice you receive.

4. Access to all options
You have the right to receive information about the full range of options available to you, not just those which preserve or optimize your representative’s income or plan administrator’s revenue.

5. Independent Review
You have the right to an unbiased, independent review of all pertinent market options in an impartial manner, not just those which preserve or optimize your representative’s income or plan administrator’s revenue.

6. Reporting
You have the right to receive comprehensive reporting of your costs, the potential drivers of those costs, and any other data that can help you better manage your plan’s cost and quality.

7. Answers to Questions
You have the right to receive complete and meaningful answers to your questions, with no cloaking of responses with HIPAA Privacy or other supposed “confidentiality” curtains.

8. Effective Adjudication
You have the right to expect those you hire to adjudicate benefits to give their best effort to identifying fraudulent, inappropriate, or grossly inflated charges before they issue payment.

9. Access to Data
You have the right to your data and should agree upon this requirement prior to the execution of any vendor agreement.

10. Complete Reporting
You have the right to receive complete service and outcome reporting from each of your vendors, including all fees associated with services rendered.